Habit Skin Fundraising Video Production

Habit Skin is all about elevating your skincare routine - and that starts with sunscreen application. Their mission is to transform a pesky chore into a moment of luxury - and change the way you think about sunscreen.

Habit Skin tapped into Bullish's video production team to produce memorable video content that aligned with the brand’s values and mission, while highlighting their great products and investable market opportunity.

Strategy

Bullish Studio worked closely with Habit Skin to create a video showcasing Habit Skin’s values, their product, and their audience. 

The video highlights the importance of using SPF in a daily skincare routine and how Habit's products can make that experience not just enjoyable, but a luxury you can look forward to every day. 

The video features Habit Skin Founder Tai Adaya talking about the company's mission to create innovative and functional sunscreen products that work for all skin tones. The video doesn’t just tell you about the company, it shows you - with clips of the company's research, development process, the diverse group of customers using the product, and how the product can be used in your everyday life.

Results

Bullish Studio’s produced video helped Habit Skin boost company awareness with their target audience, highlight their unique product, and show their value proposition to potential investors. 

The video was shared on social media platforms and received positive feedback from Habit's followers and customers. The video helped Habit show their focus on functional, fun formats and innovative formulas, which resonated with their target audience. 

As a result, Habit Skin was able to secure additional funding to continue their mission of creating the next generation of sunscreen products.