Sony Pictures Partnership for the "Dumb Money" Movie

About the Film:

"Dumb Money," presented by Sony Pictures, delves deep into one of the most sensational financial events of the decade. At its core, the movie is a modern-day David vs. Goliath story, capturing the essence of resilience, innovation, and the power of community.

The film unravels the extraordinary tale of how ordinary people, many without formal financial education, banded together to challenge the established financial institutions - Robinhood, Citadel, Melvin Capital and more. These individuals, dubbed "retail investors," embarked on an unforeseen adventure that would soon capture global headlines.

About the Campaign:

Bullish Studio, know for its strategic financial marketing collaborations, generate buzz for Sony Pictures' "Dumb Money" movie. Leveraging our vast network, we worked with Sony to collaborate with over 10 prominent financial influencers across the Twitter and Instagram platforms.

The primary objective was clear: generate excitement and drive ticket sales in the lead-up to the film's premiere.

Through a well-coordinated social media campaign, these influencers, with their vast and engaged followings, shared memes, teasers, and exclusive content related to the movie. The campaign not only heightened awareness about the film but also stirred conversations, debates, and discussions among financial communities and movie enthusiasts alike.

Bullish Studio's expertise in selecting the right creator voices and crafting relevant messages ensured that the "Dumb Money" movie was on everyone's radar, making the premiere a highly anticipated event in both the financial and cinematic worlds.

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